Have you ever been to a classroom where students bring their laptops? It’s not uncommon these days, especially at law schools, business schools, and most grad schools. So do you really think students are attentively taking notes during a lecture?
Now that you’ve stopped laughing at the absurdity of that question, let’s take a look at where students are actually spending time online. A new comScore study says that the vast majority are on, you guessed it, Facebook and YouTube. Twitter also had a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.
What about MySpace, you ask? It appears that the mass migration from MySpace to Facebook continues. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%. MySpace’s traffic has been completely stagnant. Facebook, on the other hand, has exhibited strong growth and high volumes of traffic.
GMail, the e-mail powerhouse, continues a slow but steady gain in marketshare. This runs contrary to LinkedIn and Twitter, who showed exponential growth in the past 12 months. Take a look at the difference between site traffic in March 2009 and March 2010 for these social sites:
comScore is an acknowledged leader in digital analytics and intelligence. comScore’s data for this post are based on a hybrid of site analytics and audience measurement for U.S. users at home, work and school.