Just in time for a beautiful weekend, EduDemic is proud to bring you a glimpse into what’s making the rounds on college campuses right now. From the creators (Stephen Goldblatt and Daniel Stein) of Elf Yourself by OfficeMax comes… The Serenading Unicorn. It’s a great marketing campaign that is designed to raise awareness of Juicy Fruit gum. The gum makes just a brief cameo but the real point is to have people talking about your brand, which Stein has once again pulled off beautifully.
The ‘unicorn’ (a puppet with a great backdrop and quality filmmaking) can sing Culture Club, Boyz II Men, or Michael Bolton. It’s easy to send the unicorn to your friends on facebook, twitter, and e-mail. We got this in our EduDemic inbox today about 4 times so it was agreed that this warranted a post. What better day to talk about the popularity of a serenading unicorn on campus than a Friday?
What other marketing techniques have been popular on your campus? Have they been by your school’s administrators or companies?
Have a great weekend!