Why You Should Be Using Video In Your Classroom

Using video in the classroom has come a long way from a TV and VCR on a cart to watch a movie during class (The standard about ten gazillion years ago when I was a student). There are a ton of different ways you can employ video in your classroom, from video feedback to educational videos about specific topics, there is a lot of possibility out there. Even if you know that this way and that are options for including video in your classroom, you might still be wondering why you should be using video in the first place. 

The handy infographic below takes a look at reasons why video is a great form of engagement. It focuses on some statistics around video use quite generally (not education specific), but many of the statistics here might convince you that video’s widespread popularity might be a huge plus for you using it in the classroom.

Do you use video in your classroom? Tell us how by leaving a comment below, mentioning @Edudemic on Twitter or leaving your thoughts on our Facebook page.

Why You Should Be Using Video In Your Classroom

  • Video is 4x more engaging than static content alone
  • 100 million internet users watch online videos every day
  • By 2016, online video users will likely double to 1.5 billion
  • 1 minute of video is worth about 1.8 million words
  • 7 in 10 people view a brand more positively after watching video content from them
  • 2 billion video views per week are monetized on  YouTube
  • 92% of mobile video viewers share video with others
  • Online video now accounts for about 50% of all mobile traffic
  • 1/10 of all video plays happen on mobile or a tablet
  • 1/4 of all internet users visit YouTube daily
  • 1 billion users visit YouTube each month and spend more than 4 billion hours watching video

video graphic


  1. Keegan Laycock

    August 21, 2014 at 12:42 am

    I use video on a daily basis in my middle school classroom, and I see the most valuable form of video as being those which I create. I use Screencast-O-Matic to record my instruction, share it through My Big Campus, and this truly allows me to then individually differentiate instruction and have continual face to face interactions during class time as students hit roadblocks and need assistance. At the same time, they learn to problem solve and be resourceful on their own, by utilizing the videos.

  2. ujjwal kumar sen

    August 21, 2014 at 8:54 am

    I am a Lecturer in Engineering college in India, I was looking for such information for great teaching practice.


    I am expecting more and more tips and tricks from you.

  3. Ken Wong

    August 21, 2014 at 6:58 pm

    Hi, great info graphic, but who was the researcher? I’d like to use this in class, but would like to check the integrity which is also important.

    • Katie Lepi

      August 22, 2014 at 1:19 am

      Hi Ken, You can follow the link back to where we originally found the graphic to get more info!

  4. Linda Treadwell

    August 21, 2014 at 10:51 pm

    I use the smart board, white board, textbook, and internet. I am not able to show a video because the tech team blocks teachers from using
    YouTube. Do you have any suggestions?

    • Phill

      August 28, 2014 at 9:06 am

      Try finding a program that will allow you to download the video content from youtube on to your hard drive. there are some out there but I can’t think of a name off the top of my head.

      this way you can keep it forever in case the content creator deletes it.

    • Linda S

      August 30, 2014 at 3:43 pm

      Teacher Tube might be an option. Or use You a Tube at home, manipulate it with EDpuzzle (add questions) and save to the cloud or Google a Drive. Now you’ll be able use it.

  5. John Martinez

    August 22, 2014 at 2:59 am

    Great points made Katie. Adding to that, I invite all to “up” it one and not only use video production but to also stream it live to your school community. Classroom events such as special guest speakers, math festivals, school plays, science project, student newscast…(the list goes on) can easily be broadcasted back to engage other classrooms, or traveling parents and family members who would otherwise miss your event. I’ll be the first to admit I’m biased because I’m a partner with MyLiveDistrict, but we have the easiest approach to live streaming for teachers. Basically, if you can operate a camcorder, you can stream with our system. If you’re considering streaming, I implore you to visit our site to learn more.
    John M.

  6. Andrew Carrick

    August 26, 2014 at 4:09 am

    Really interesting but the source of the research is really important and should be cited. Going back to the Infographic link doesnt help . . .
    How do I know whether to trust the numbers?

  7. Guido Gautsch

    August 26, 2014 at 5:57 pm

    By all means, use video, but don’t waste precious classroom discussion and analysis time watching a video. Drop the video on your institution’s digital content spot (digital workbook, LMS, etc) and get your students to watch it at home. You’ll quickly find out if they’ve watched it or not in the discussion the next day ;)

  8. Crunchymama

    September 4, 2014 at 6:21 am

    So many problems with this inforgraphic….

    First off: “the BEST form of engagement?” I agree that it’s better than “static” activities, but that does not make it the *best* form of engagement, not in and of itself. The logic there is way faulty.

    Secondly: We’re supposed to believe that it IS the “best form of engagement” because of the number of people who watch online videos daily, because a bit more than half of people who see a commercial want to buy the product online, because people share videos, because mobile users watch videos on devices, and because 1/4 of all internet users visit YouTube daily?

    These are interesting facts, but they do not, on their own, support your premise in the least.

    Not impressed, not at all. There are absolutely applications where video is the way to go, and an infographic that mentions any one of them would be a lot more, well, informative.