Which Universities Are Effectively Using Social Media?

We post a lot of resources here about using social media in the classroom – it is one of the most requested topics, most often emailed about, most popular posts and overall topics in general for Edudemic. How to use Facebook in the classroom. How to use Twitter to boost your professional development. How to use Instagram in the classroom. All great topics – but we shouldn’t forget that the administrative end of schools can also put social media to good use – and they often are! The handy infographic below takes a look at colleges and universities that are using social media, and shows how they’re using it. Keep reading to learn more. 

Universities Using Social Media

  • There are 22, 386, 523 people following the top 100 social media schools on Facebook
  • There are 4, 595, 480 people following the top 100 social media schools on Twitter
  • There are 11, 206, 102 people following the top 100 social media schools on LinkedIn
  • There are 2, 304, 710 people following the top 100 social media schools on Google+
  • There are 790, 887 people following the top 100 social media schools on Instagram
  • Since Feb 4, 2003 (the launch of Facebook) the top 100 social media schools have garnered 5, 952 likes/follows per day
  • Purdue University is the most active (school) poster on Facebook
  • The University of Wisconsin is the most active (school) Twitter user
  • Since June 15, 2006 (the launch of Twitter), the top 100 social media schools have garnered 1,585 likes/follows per day
  • The most talked about schools are: Texas A&M and Harvard
  • Harvard and the University of Phoenix have the most profile likes
  • The top (school) users on Facebook are Harvard, Texas A&M and the University of Michigan
  • The top (school) users on Twitter are Harvard, Yale, and Stanford



  1. Karlijn

    July 24, 2014 at 6:15 am

    Hi Katie, nice infographic! But it doesn’t tell me anything about the effectiveness of the social media use… It’s just about numbers, isn’t it?

  2. Scott

    July 24, 2014 at 10:07 am

    Interesting infographic! Does it just cover each university’s main or general account on each network? Some universities have hundreds (no hyperbole) of accounts for different departments, mascots, events and student groups. It would be interesting (and incredibly tedious) to see how schools compare based on how–rather than how much–they use social media.

  3. Chris

    August 3, 2014 at 5:08 pm

    Does anyone have a good site or study of the actual effectiveness of social media? The infographic is great, but when trying to sell faculty on it, it’s better to have hard info.