A Quick Guide To Twitter Hashtags For Professional Development

Building a presence on social media is a great way to build your PLN. Getting started with Twitter, finding interesting people to follow, and taking in all of the information is step one. Interacting is step 2. You get a hundred times more out of Twitter when you begin to interact with other users.

Aside from replying to a Tweet and hoping to spark a conversation from that, how do you get users to interact with you? How do you ignite the ‘conversation’ that Twitter is so well known for?

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It’s All In The Hashtag

There are a bunch of different ways to optimize, streamline, and compartmentalize your Twitter experience in an attempt to get the most out of it. But the basics are all in the hashtag. This isn’t news by any stretch of the imagination (we’ve detailed a whole bunch of Educational Twitter hashtags here), but searching and following hashtags is only part of the equation. Many folks we’ve talked to have told us they use hashtags when they’re participating in a scheduled Twitter chat, but not often outside of that. The handy infographic below takes a look at the benefits of using hashtags in your Tweets, and how to optimize using them.

Hashtags Get You Noticed

Hashtags are sort of like tequila. Some tequila is good. But you don’t need a bottle of tequila at every meal, or you’ll be in trouble. Hashtags are the same. One hashtag is great. Twenty hashtags is overkill.

  • Only about 24% of Tweets contain a hashtag
  • Tweets with a hashtag have about 21% higher engagement than those without
  • Tweets with two or more hashtags have about 17% lower engagement
  • Twitter users on mobile are 181% more likely to be online during their morning commute at 8am – making it prime time for Tweets with hashtags

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1 Comment

  1. Tyler

    November 21, 2013 at 1:07 pm

    Sometimes you have to get on the level of the student to relate to them. These days multi media and social media is the way to do that.