According to a new study, 1 out of every 2 people think the ‘cloud’ in cloud computing is literally a cloud. That’s right. Like it’s some amorphous weather pattern that powers the Internet perhaps.
Here’s a look at this insightful yet scary study where we learn what people actually think cloud computing means. These are just the bullet points from the survey findings. Be sure to click here for the full report and insight from Citrix.
- One in five Americans (22 percent) admit that they’ve pretended to know what the cloud is or how it works. Some of the false claims take place during work hours, with one third of these respondents faking an understanding of the cloud in the office and another 14 percent doing so during a job interview. Interestingly, an additional 17 percent have pretended to know what the cloud was during a first date. Younger Americans are most likely to pretend to know what the cloud is and how it works (36 percent ages 18-29, 18% ages 30 and older), as are Americans in the West (28 percent West, 22 percent U.S.)
- While many admit they don’t understand the cloud, 56 percent of respondents say they think other people refer to cloud computing in conversation when they really don’t know what they are talking about.
- When asked what “the cloud” is, a majority responded it’s either an actual cloud (specifically a “fluffy white thing”), the sky or something related to the weather (29 percent). Only 16 percent said they think of a computer network to store, access and share data from Internet-connected devices. Some of the other verbatim responses include:Toilet paper, pillow, smoke, outerspace, cyberspace, mysterious network, unreliable, security, sadness, relaxed, overused, oh goody a hacker’s dream, storage, movies, money, memory, back-up, joy, innovation, drugs, heaven and a place to meet.
- A majority of Americans (54 percent) claim to never use cloud computing. However, 95 percent of this group actually does use the cloud. Specifically, 65 percent bank online, 63 percent shop online, 58 percent use social networking sites such as Facebook or Twitter, 45 percent have played online games, 29 percent store photos online, 22 percent store music or videos online, and 19 percent use online file-sharing. All of these services are cloud based. Even when people don’t think they’re using the cloud, they really are.
- Even though many Americans don’t know exactly what the cloud does, they see its silver lining. Most Americans (68 percent) recognize the economic benefits after learning more about the cloud. The most recognized benefits are that the cloud helps consumers by lowering costs (35 percent), spurs small business growth (32 percent) and boosts customer engagement for businesses (35 percent). Millennials are most likely to believe that the cloud generates jobs (26 percent Millennials, 19 percent Boomers).
These are just the bullet points from the survey findings. Be sure to click here for the full report and insight from Citrix.