How One School Uses Social Media To Empower Parents And Students

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Kristin Magette, Communications Director at Eudora School District in Eudora, Kansas, recently shared how Eudora Public Schools had set out to create a “digital-friendly school district.” The interview tells a great story about how they created a highly effective social media program used to better communicate with parents and enrich student learning.

A key part of the initiative was the introduction of a district-wide social media program. The program embraced social media as a primary communications channel and a powerful tool for connecting with parents and students, and empowered teachers to use social media in the classroom. The results: Improved parent communication, enriched student learning, increased community involvement, and powerful professional networking for teachers.

In the four part interview embedded below, Kristin discusses in more depth how and why the district embraced social media so aggressively, how concerns over the adoption of social media were overcome, effective rollout of the program, training and guidelines that were implemented, the appointment of select teachers as “social ambassadors,” and growth and management of the district’s online communities. She also reviews impact and success of the social media program, and concludes with a call to action for any school district holding out against social media adoption, and words of advice and encouragement for those ready to take their first steps.

The complete interview is available as an audio podcast on both SoundCloud and iTunes.

We would also encourage you to read Kristin’s original post here, which includes links to social media resources on the Eudora School District website, and to each of the social media accounts maintained at district, school, and classroom level.

Part One

How and why Eudora School District embraced social media, overcoming concerns and managing risks.

Part Two

Rollout of the social media program, introducing training and guidelines, appointing “social ambassadors.”

Part Three

Growth and management of the district’s online communities, reviewing impact and success of the social media program.

Part Four

A call to action for any school district holding out against social media adoption, words of advice and encouragement for those ready to take their first steps.

2 Comments

  1. Carlene

    May 17, 2013 at 10:58 pm

    Some excellent short and informative clips! I really like the last one about how to support teachers during this process. The way this was presented to teachers and not saying “What do you think?” but “what do you need” is powerful and really good advice to ensure the process continues but all are on board and aware that this is happening.
    Being ahead of social media and using it wisely is a necessity in schools and it is great to see this school taking a stance.
    Thanks
    Carlene

  2. Debbie

    May 19, 2013 at 6:06 pm

    Great, information and insight. Kristin you are an excellent speaker. Thank you for sharing.