So you spend a few hours every day on Facebook. You probably skim through your friends and family members’ photos, updates, and check out a few apps. What if one of those apps put you on the road to getting an actual MBA?
The London School of Business & Finance has taken a refreshing look at how the current MBA system works. For starters, you only seem to have to pay if and when you’re satisfied with the course and want to move onto the next level of exams. In other words, you don’t have to splash out thousands of dollars in order to start your MBA. (If only brick-and-mortar schools would do the same thing!)
For a bit of background, I’m relying on a terrific blog called Springwise that does daily features on some of the most interesting start-ups around the globe. (I’m just a fan, no money exchanged hands for that comment.)
Launched in late October, the LSBF Global MBA offers free access to lectures and panel discussion groups online through Facebook. Three studios in the LSBF’s London campus continuously record and constantly update study material for students to stay abreast of business events, while a team of advisors is available online. Students must still have a BSc/BA or five years of professional experience in order to earn an accredited LSBF Global MBA, and they must also pay if they want accreditation. Nevertheless, hundreds of hours of free study are available to all users, including 80 hours of high-definition video content. Developed by former Google employees, the LSBF Global MBA app delivers an MBA awarded by the University of Wales. “Historically there are real barriers for people to take the time to do an MBA,” explains LSBF founder Aaron Etingen. “Our new product uses the Facebook platform. We expect to get over 500,000 users in the first year, but that is a conservative estimate.”
You have to ‘like’ the school in order to access the application and the app itself. This is a clever way to get people who are even considering applying to not forget about the app as it will start showing up in their personal feed.
There are seemingly countless online education applications / websites / ideas popping up on a regular basis. I am all for connecting everyone to as much education as they need…but at what cost? Will future employers scoff at an MBA that was gotten via a Facebook app? Will colleagues laugh when you tell them you got your degree online? I am genuinely curious if online education will be able to break into the realm of established schools that require the usual in-person attendance and tremendous financial payment.