Becoming Google Certified as an educator is becoming more and more popular. This year there will be a record number of Google Teacher Academies and a record number of applicants. The application process has been revised and the questions have changed, but the one minute video is still an important part. While an awesome video won’t always get you in, a terrible video will probably keep you out.
You don’t need to have amazing video production skills to make a great video, but it will help to avoid some common mistakes.
Like your high school English teacher told you, answer the prompt. There used to be a choice of prompts, now there is only one: “How do you innovate in the classroom or educational community to generate positive change?” Your video needs to respond to that question and hopefully show evidence of the positive change you have created. You only have 60 seconds, so stick to your message.
There are many ways to make a quality video, planning is key to all of them. Write your script and plan your shots ahead of time, so that you use the one minute most effectively. Consider adding music, titles and credits. Anything that makes your video look more professional will probably help. Include your own voice through narration or by appearing in the video. Be sure the audio quality is clear. If you are shooting the video on your phone, be sure to turn it horizontally; vertical videos do not look good on YouTube. Show your personality and be creative
Upload your video to YouTube and make sure it is not set to private. Unlisted or public are the settings you want. A private video won’t be viewable by anyone but yourself. After uploading, send the video link to a friend and ask them to see if they can watch it and hear it. And make sure you are using a YouTube video link. Google owns YouTube, using another video service to share your video is poor form.
Many people apply to the Google Teacher Academy two or three times before they get in. Unfortunately, I’ve seen great people get discouraged after one rejection. Remember, this is a very competitive pool. By some estimates, only one in ten applicants get accepted. I don’t want to discourage anyone from applying, but be prepared to try a few times and make sure your application is the best that it can be.
Good luck to everyone applying to the Google Teacher Academy in 2014.