How Using Social Media Affects Your Brain

It’s no secret that the phenomenon of social media not only dominates the communication pathways of younger generations, it’s also completely revolutionized the way people interact with each other the whole world over. If you’re like hundreds of millions of other people in this world, there’s a good chance you partake in some form of social media regularly.

Whether you’re a Facebook fanatic, a Twitter-lover, or you go pin-crazy on Pinterest, you’re probably engaged in one or more popular social media sites. For many people now, social media is available at all times and from any place—whether from your computer, phone, or tablet, your Facebook login page tends to be accessed frequently from multiple devices.

So what exactly would you give up to keep your access to social media free of boundaries? Studies show that more and more often, younger generations will say that having regular access to social media at work is more important to them than what their salary is.

In fact, some would-be employees say that, if they can’t login to Facebook on the job, then the position isn’t worth it. So what’s so important about social media that we value it more than our jobs? The following infographic takes a look at how much we love social media, and why.

brain on social media


  1. Michael

    December 13, 2012 at 9:19 pm

    I wonder if social media has filled the gap of “Love & Belongingness” of Maslow’s hierarchy for many people. If it is indeed the case, would other things that traditionally fill this gap (family/face to face friends/team/etc), be so demonized? We would never demonize someone who answered “I value my family/team/friend time over salary”, but when the belongingness of social media fills the void it is some how an addiction? It would be interesting to find out if the same statistics ring true for other “love & belongingness” satisfiers.


    December 14, 2012 at 7:40 am

    “Social Media is so addicting” – I would have said “addictive” myself.