A lot of criticism has been leveled at social media and the effect it has on the way students process and retain information, as well as how distracting it can be.
However, social media offers plenty of opportunities for learning and interactivity, and if you take a moment to think about it, it’s not too hard to see how students benefit from using social media. As younger generations use such technology in the classroom, they remake the educational landscape.
Students are experiencing the world through more than just books and assignments; they are learning and adapting to the world using a relatively new form of communication. In a world where connections are important, graduates are coming into the workplace with a lot to offer.
But what exactly are they learning? Read on to find out.
Social media networks are designed for the purpose of communal connections. Today’s students are accessing Facebook, Twitterand even Instagram to connect and share with those around them. One of the most interesting things about social media is that users can interact and engage with each other solely through a Web presence, perhaps never even meeting in person.
Whether they are sharing personal pictures, links to other sites or even commenting on someone’s post, students engage, stretching beyond social interaction purposes alone. Students use social media day in and day out to interact with their peers and even teachers about class-related subjects. In a world where online engagement is important for businesses, these students are becoming experts at developing a sense of Internet presence. Not only do they know how to interact with others on the internet, they know how to use basic and even complex functions in order to do so.
Social media users share among themselves day in and day out, giving and receiving information at rapid speeds. This information is more than funny cat videos; they share views and opinions; tips, tricks, and even DIY projects; and, among students, helpful information for classes. Their ability to assess, analyze, retain and share information is skyrocketing and they often don’t even realize they’re developing these skills. Only people born before the Internet was invented are likely to understand the magnitude of this new style of communication.
The advent and dominance of social media has created a new breed of marketing, which has required professionals to build and further the field. As social media users join the workforce, they bring their skills to their careers. Social media prepares young workers to become great marketers. It has become essential for major businesses to include a social media marketing strategy and students today are the people filling these positions.
While older generations might not completely understand or agree with the amount of social media activity by today’s student population, they will quickly benefit from it. As technology advances, so does the way the world works with it. Members of the young workforce are keeping up to speed with many forms of social media. Once you get a proper social media marketing strategy locked in, you’ll be grateful for the recent graduate you’ve hired to carry out the details.