You may have a new e-mail client starting on Monday. Get ready for Facebook Mail. Facebook is rumored to announce their secret Project Titan — a web-based email client that is unofficially referred to internally as the “Gmail killer”. Facebook Mail is set to be unveiled on Monday during Facebook’s special event (invitation on the right). It is expected to allow you to have e-mail addresses that end in @facebook.com.
But will it be more than POP-enabled webmail? Chances are good that it will be all that and more. If Facebook is seriously trying to take on GMail with a new product it will have to have some impressive features.
What Facebook Needs
- Robust inbox search
- POP and IMAP settings
- E-mail forwarding settings
- Spam blocker
- The ability to have real-time messaging between Facebook friends
- Video chat
- Basically everything GMail does but with the Facebook flare.
Why Facebook Mail Could Actually Beat Gmail
- Facebook has 500 million active users. Gmail is estimated at 170 million registered users, while Yahoo has 303 million and Hotmail is still king of the hill at 364 million. Of course, not every Facebook user will jump on its mail bandwagon, but chances are that a huge percentage of the user base will.
- Facebook users are already used to their internal messaging system. For many, this could just be a convenient upgrade that will let them add these messages to their mail boxes. Remember that Facebook’s mail is rumored to have external mail client access as well as its dedicated webmail interface. It will be easy to have it in every single gadget you own.
- Facebook’s users would probably jump in because the social nature of Facebook fits perfectly with the social nature of mail. The irony here is that their mail system could be a raging success because of what many people criticize: Facebook tracks all your moves.
- Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well. It can tweak the design of its webmail client to display content from each of these in a seamless fashion (and don’t forget messages from games, or payments via Facebook Credits).
- Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly.
Sources: TechCrunch & Gizmodo