BenchPrep Offers Spotify-esque ‘All You Can Learn’ Subscriptions

Subscriptions have come to online learning. Usually, you have to pay for a single course that you want to take (much like brick-and-mortar schools).

BenchPrep wants to put a different twist on this and is now offering what is basically an ‘all you can learn’ package. It’s a silly term that I just made up, feel free to mock and / or steal it.

For $30 a month, you can take advantage of BenchPrep’s online test prep as well as a variety of courses on your laptop, smartphone, or tablet. The Chicago-based company started in 2011 and is a bit different from the bigger names like Coursera and Udacity thanks to its curriculum-based courses. They’re supplemented by textbooks from companies like McGraw Hill, O’Reilly Media, and Pearson.

benchprepWill this subscription model work for online education? Who knows. Is it great to see pricing structures start to change? Absolutely.

“This is more aligned to the education-as-a-service model,” said cofounder Ashish Rangnekar. Basically, that means students and test takers can try out related courses without having to worry about cost overruns.

BenchPrep plans on building on its current model and also focusing on tuition and ways to use data to further personalize learning. They’ve already got more than 275,000 students using their services so it will be interesting to see where they take online learning from here.