Apple Announces January 19th Education Event

Apple has just sent out media invites for an education event happening on Jan. 19 at New York City’s Guggenheim Museum. Here’s what we know about the event so far:

  • This event will focus on iTunes University and Apple in education
  • I learned of the event back in September when it was originally scheduled for late Fall in New York but it was eventually postponed.
  • The event will be in New York rather than in the Silicon Valley because New York is more centrally located for textbook and publishing.
  • This initiative has been in the making for years.
  • The announcement will be small in size but large in scope: a big announcement in a demure space.
  • I expect at least two large project announcements as they relate to Apple in education.
  • Steve Jobs was intinimately involved with this project before his passing. He gave a hat tip to the textbook side of this project in the Isaacson biography.
  • This will not be a hardware-related announcement.

Here’s a bit more info from PCMag (the Edudemic invite must’ve been lost in the mail): The invite offers few details. It reads: “Please be our guest at an invitation-only education event at the Solomon R. Guggenheim Museum in New York.”

Rumors of an NYC Apple event started circulating earlier this month, but it’s unclear what exactly Apple plans to announce. It’s possible Eddie Cue, Apple’s vp of software and Internet services, will be present.

Cue heads up Apple’s content stores, including iTunes, the App Store, iBooks, iAd, and iCloud.

Apple co-hosted an event at the Guggenheim last February with News Corp to unveil iPad newspaper The Daily, and Cue was also in attendance.

Some reports have claimed that Apple will unveil a self-publishing platform for iBooks next Thursday. MediaBistro said via Good eReader that the platform would be intended to compete with existing services like Amazon’s Kindle Direct Publishing and Barnes & Noble’s PubIt.

Others have said Apple will debut a textbook distribution service that works in conjunction with the iPad. Fox and Friend’s Clayton Morris alleged that the event will be iTunes University-focused. He said it’s happening in New York because it’s where much of the publishing industry is based, and he speculated that Apple will reveal two big projects.

Of course as we enter into 2012, there is no shortage of Apple rumors. But much of those reports have focused on products like the iPad 3 and the fabled Apple TV set.