Adobe just doubled down on design (say the ten times fast) with a new acquisition that’s official as of this publication. You probably already know about Adobe and it’s array of design software, social analytics and other products.
But you may not know Behance. Basically, it’s an online portfolio site where graphic designers, web designers, and really anyone can create their own space online. The community is quite active and the site itself is filled with inspirational design and ideas. I encourage you to check out Behance if you haven’t yet!
So what will Adobe do with Behance? We don’t yet know. But we do know that it means a bright future for Adobe’s connection with the design community. After all, most of the designers around the world already use Adobe products like the impressive Creative Cloud. Might as well start closing the loop and bring them all into an Adobe-friendly environment. Only time will tell though.
Acquisition Enables Millions of Creative Cloud and Behance Members to Create, Share, Showcase and Publish Their Work
SAN JOSE, Calif. — Dec. 20, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Behance, a leading online social media platform that enables creatives to showcase and share their work. With over 1 million members, the acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, making it the ultimate hub for creatives worldwide. Adobe Creative Cloud is an industry-defining shift in creative expression and inspiration, where members can access Adobe’s world-class creative tools and services and create, publish and share their work across devices, the desktop and the Web.
“When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis. Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager at Adobe. “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”
In the last 30 days, portfolios on Behance-powered sites have received over 90 million views and today there are over 3 million projects hosted on the Behance platform.
“We set out to connect the creative world and maximize the exposure that creatives receive for their work,” said Scott Belsky, cofounder and CEO of Behance. “As creatives rely more on the social web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”
For further details on today’s announcement visit David Wadhwani’s blog at (ADD URL) and Behance’s blog at:
As well as providing a showcase for creative work across industries and disciplines, Behance also powers the portfolio display for thousands of other websites around the Web, including AdWeek, Rhode Island School of Design (RISD) and The Smithsonian National Design Awards. As Behance has grown, it has evolved into more than a destination that creatives use to forge connections. Behance has now become a place where creative professionals also find work and market their unique skills. Adobe plans to integrate Behance’s community and portfolio capabilities with Adobe Creative Cloud, allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.