Could An App Determine The Next U.S. President?

There’s a lot of buzz out there about the 2012 presidential election right now. There have been debates on television, and the usual news reports in the paper, on television, and online. There’s no doubt that elections now are greatly influenced by the internet and social media – information is so much more readily available to voters, and along with that comes the need to keep clear on what’s what.

Does the method by which one consumes their election media matter? Take a look at the infographic below to see how mobile usage is playing a role in this year’s election.

A Few Ways Mobile Usage is Leveraged:

  • Mobile Advertising
  • In-app Advertising
  • Mobile Fundraising
  • Mobile Canvassing