7 EdTech Companies To Watch This Year

edtech-touchThere are a lot of education technology / edtech companies to keep track of nowadays. From online learning to clickers to project-based learning apps, there’s no shortage of insane company names and ideas making the rounds. The Edudemic inbox sees more than 100 e-mails every day (even weekends) pitching us ideas, stories, and an array of other things. We typically ignore them but thought it might useful to share a few of the bigger edtech companies and startups we’re starting to see gain some real traction. Below is a list of some of our favorites with thanks to our guest author Javier Noris for adding to this list. See a company that you didn’t know about? Check them out! Run a company that you want included in this list? Tell us about it via any method other than by e-mailing us. Seriously.


Duolingo provides a combination of language learning and translation services. Incorporating aspects of gamification into the language learning process—Duolingo has been a darling of the tech startup community. With over 3 million users in less than a year and a rapidly growing user base Duolingo has seen enough traction to expand its services to android devices. The unique revenue translation service has reinvigorated a seemingly dormant industry.


The crew over at Socrative (they’re in Cambridge just like Edudemic!)  is doing some big things. They just got a little bit of VC funding and are already putting it to good use redesigning and rebuilding their extremely popular classroom response system. Look for Socrative to become an even bigger name in classrooms around the world during this coming school year. It’s a great tool that I’ve seen effectively used many times in a variety of classrooms.

Language Zen

Ofir Geller is the brains behind Language Zen—a fully adaptive language learning software. Ofir and his team have taken a different approach to language learning. Drawing from scholarly research they have been able to create software that adapts to your needs as a learner. The software can accurately track what you have mastered and what areas you need further practice in. The goal is for the student to not feel overwhelmed by the material early on. Language Zen not only adapts to your learning abilities but also learns your cognitive memory load. Essentially, how much you are able to learn at once and tells you when it’s time to take a break to consolidate previous learning. The software also takes into account what languages you already know to adapt the lessons to any linguistic preferences you might have.


Bringing gamified education to the masses is what Mindsnack has done. Mindsnacks’ interactive games quickly draws in users in a vast array of subjects. With Mindsnacks addictive gameplay your go-to flashcards are a thing of the past. Mindsnacks currently offers game courses in 7 languages in addition to kid’s vocabulary and SAT prep. Having drawn investment from the likes of 500 startups and Sequoia Capital this is one company just beginning to show what it is capable.


The best place to learn and teach programming languages bar none. With more than a billion lines of code submitted by users so far and an almost cult-like following amongst want-to-be coders Codecademy has breezed past all competitors. The intuitive interface and reward based learning structure has appealed to its users. Taking a different approach to the open source education movement “We do not want to open up universities. We want to open up knowledge” codecademy has quickly cemented its place amongst the start-ups to watch in the coming years.


Jordan Goldmans brainchild, Unigo looks to match prospective students with the perfect college fit. Unigo addresses a gap in the college screening process. It is specifically effective for underserved students who can’t afford campus visits and provides personalized recommendations. Additionally Unigo allows students to connect with alumni and has formed strong partnerships to bolster its growth in the years to come. Unigo has taken this a step further by creating personalized rankings of colleges and estimating the likelihood of acceptance at each campus. Unigo is the single most powerful tool for prospective college students out there.


An aggregator of education knowledge like never seen before. With over 150,000 schools, hundreds of thousands of educations providers and much more Noodle is revolutionizing how people view education. Noodle’s aim is to make it easy to learn about the best educational opportunities by aggregating large amounts of data and then presenting them to the user intuitively and at relevant instances. Through Noodle you can get all the education information you want in one place—from kindergarten to postgraduate education.